SMX Overtime: Managing your online business reviews
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and...
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and...
Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do...
Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in...
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as...
Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information...
Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find...
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local...
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer...
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting...
Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in...
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your...
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog...
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look...
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own...
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and...
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities...
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your...
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local...
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share...
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local...