SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you...
Kaspar Szymanski
Kaspar Szymanski is a founding member of Search Brothers and well-known search expert specializing in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Before founding SearchBrothers.com, Kaspar was part of the Google Search Quality team where he was a driving force behind global web spam tackling initiatives. He is the author of the ultimate guide to Google penalties and part of the Ask the SMXperts series.
Google algorithms are not Google penalties
They both determine how websites rank but it's important to understand the differences before they can be influenced in a meaningful...
Why following SEO trends guarantees SEO budget waste.
Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of...
How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in your...
Google Manual Actions: Frequently asked questions and their answers
Contributor Kaspar Szymanski addresses some of the most commonly raised questions and issues regarding Google...
10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and...
Regulating Google Search — A Reality Check
If you're hanging your search engine ranking hopes on an eventual legal judgment against Google, columnist Kaspar Szymanski suggests you should try...
How To Save On SEO Without Being Cheap
Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of...
Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity
In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy --...