Sponsored Content: Comarch

Comarch is a global provider of advanced IT services and software for business management, including AI-powered platforms designed to help enterprises of any size drive brand loyalty and improve customer satisfaction. It supports companies from all industries - retail, travel, manufacturing, telecommunications, finance, and many others - by providing them with technologically advanced, award-winning solutions, highly recognized by various non-profit organizations and respected professionals. Having worked with JetBlue Airways, Heathrow Airport, BP, Carrefour, Heineken, Goodyear, Pepsi, and Vodafone, Comarch has over 25 years of experience in creating and implementing innovative ERP & CRM systems all over the world.

Breaking loyalty silos

Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...