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Get inside the buyer’s brain to boost e-commerce sales

How you can apply scientific psychological principles to influence consumer behavior on your site. ...

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Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

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Ginny Marvin | Dec 10, 2019 at 2:21 pm ET

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Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass

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Pamela Parker | Nov 20, 2019 at 12:55 pm ET

Why machine learning means proactive loyalty fraud prevention

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Sponsored Content: Comarch | Nov 5, 2019 at 7:30 am ET

What you need to know about Google Merchant Center identifier enforcement updates

The changes that can affect the visibility of your products in Google...

Ginny Marvin | Nov 1, 2019 at 3:21 pm ET

Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising...

Henry Powderly | Nov 1, 2019 at 9:51 am ET

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Ad revenue growth accelerated in the third...

Ginny Marvin | Oct 25, 2019 at 9:54 am ET

Google Ads now showing cart metrics for Shopping campaigns

See average cart size, cost of goods sold, gross profit and more for your campaigns....

Ginny Marvin | Oct 21, 2019 at 10:30 am ET

How advertising rates vary by category on Amazon

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Andrew Waber | Oct 11, 2019 at 2:41 pm ET

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...

Mike Farrell | Oct 4, 2019 at 2:04 pm ET

Google’s new take on Shopping goes live in U.S.

The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to...

Ginny Marvin | Oct 3, 2019 at 8:51 am ET

Google Assistant in Chrome testing Duplex to help users buy movie tickets

The Assistant’s transaction-handling abilities take a step...

George Nguyen | Oct 1, 2019 at 12:38 pm ET

Shopify Marketing now integrates with Microsoft Advertising

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Ginny Marvin | Oct 1, 2019 at 12:10 pm ET

Sidecar launches Amazon Advertising campaign management solution

It supports campaign management for sponsored products, sponsored brands and product display ads....

Ginny Marvin | Sep 25, 2019 at 10:56 am ET

Report alleges Amazon manipulating search results to boost its products, profit

The company said to give its own products “preferential treatment in search.”...

Greg Sterling | Sep 16, 2019 at 1:44 pm ET

Lucidworks’ new feature promises enhanced internal site search customization

Aims to enable retailers to optimize site search without having to call on...

George Nguyen | Sep 11, 2019 at 10:58 am ET

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest...

Andrew Waber | Aug 29, 2019 at 12:58 pm ET
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