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The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
Is automotive a bellwether for Google My Business trends during COVID-19?
Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to...
What do local SEOs really think of Google My Business support?
The quality of support isn't likely to magically improve once the virus clears, so let's hope that the future doesn't so clearly reflect the...
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new...
The time for a website migration is now
Each migration type has its level of risk but with proper planning, it is manageable and will set your site up for future...
Pro Tip: What it takes to build high-quality links
You have to invest real time into earning links from high-authority sites by doing your own research and digital public...
For better SEO, don’t put all your eggs in the SEO basket
Your target audiences don’t limit themselves to one channel, so neither should your...
Pro Tip: How to find and fix 404 errors that really matter to win your traffic back
External sources link to your website with the wrong URLs, here’s how you can fix...
Shielding your business in a pandemic
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client...
A script that detects anomalies at a local level
This script alerts advertisers when regional differences related to the coronavirus have an impact on your PPC...
3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and...
Search insights and shifting consumer behaviors and trends during COVID-19
Here's a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right...
Microsoft Advertising UI: What’s new (so far)
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines....
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn...
When your Google My Business listing becomes your lifeline
During coronavirus, we see how GMB can be a business’s lifeline during a time of disruption. Here are some lessons...
Pro Tip: How to overcome obstacles to try new PPC tactics
Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal...
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable,...
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it...