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  • Latest

3 pitfalls of PPC experiments

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not...

Frederick Vallaeys | Dec 11, 2019 at 4:20 pm ET

Pro Tip: Why you should stop using last-click attribution in Google Ads

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....

Justine Rabideau | Dec 10, 2019 at 1:11 pm ET

Don’t overlook these 5 quick updates to boost your search ranking

Focus on pages on the brink of page 1 ranking but don’t forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data...

Chris Gregory | Dec 9, 2019 at 3:12 pm ET

 

How to level up from a Google My Business apprentice to a GMB master

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do...

Adam Dorfman | Dec 6, 2019 at 3:06 pm ET

Now is the time to position your site for a successful start to 2020

If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other...

Andrew Dennis | Dec 4, 2019 at 4:23 pm ET

Google My Business phone support has ended, but help from the experts has not

Google's social media channels are reported to be helpful as well as connecting with local search...

Greg Gifford | Dec 3, 2019 at 1:53 pm ET

5 audiences you should exclude from your PPC campaigns

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many...

Tim Jensen | Dec 2, 2019 at 3:17 pm ET

Back to basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...

Jacob Baadsgaard | Nov 27, 2019 at 1:35 pm ET

How to use Schema to create a Google Action

A new update makes Google Actions accessible to a broader range of marketers to build an Action from...

John E Lincoln | Nov 26, 2019 at 10:23 am ET

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...

Joe Martinez | Nov 25, 2019 at 9:29 am ET

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so...

Amalia Fowler | Nov 22, 2019 at 2:37 pm ET

Paid search trends to watch for the 2019 holiday shopping season

Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the...

Andy Taylor | Nov 22, 2019 at 8:00 am ET

Pause out of stock products with this Google Ads Script

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify....

Wesley Parker | Nov 21, 2019 at 11:30 am ET

Digital advertising is not the dot com bubble, improper attribution is

The real problem in paid search right now is our belief that we can track...

Kirk Williams | Nov 20, 2019 at 8:00 am ET

Google for Jobs: Everything you need to know to optimize for better ranking

This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting...

Marco Bonomo | Nov 20, 2019 at 7:00 am ET

Soapbox: The compromise between UX and revenue is not so simple

Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate...

Eyal Katz | Nov 19, 2019 at 2:22 pm ET

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is...

Joy Hawkins | Nov 18, 2019 at 11:43 am ET

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and...

Daniel Gilbert | Nov 14, 2019 at 8:44 am ET

Understanding referrer clicks and how they can skew search engine market share

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the...

Christi Olson | Nov 13, 2019 at 11:00 am ET

SEO myths busted by an ex-Googler

Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you...

Kaspar Szymanski | Nov 13, 2019 at 8:06 am ET
  • Previous Articles »

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