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Search Ads: Product Ads

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  • Latest

Google extends Shopping ads to more YouTube inventory

Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...

Ginny Marvin | Nov 5, 2019 at 10:00 am ET

What you need to know about Google Merchant Center identifier enforcement updates

The changes that can affect the visibility of your products in Google...

Ginny Marvin | Nov 1, 2019 at 3:21 pm ET

Google Ads now showing cart metrics for Shopping campaigns

See average cart size, cost of goods sold, gross profit and more for your campaigns....

Ginny Marvin | Oct 21, 2019 at 10:30 am ET

 

Location targeting available in Google Smart Shopping campaigns

Target and exclude locations in Smart Shopping...

Ginny Marvin | Oct 14, 2019 at 2:14 pm ET

Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns

Get a better view into product negative keyword conflicts in your Shopping campaigns....

Ginny Marvin | Sep 9, 2019 at 12:10 pm ET

Google moves to simplify, standardize content policies for publishers

The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. ...

Amy Gesenhues | Aug 28, 2019 at 10:54 am ET

Teikametrics adds hourly bidding optimization for Amazon advertising

The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller...

Ginny Marvin | Mar 20, 2019 at 2:26 pm ET

Google debuts Shoppable Image ads, video in Shopping Showcase ads

The new formats, introduced for the holiday season, are intended to help advertisers attract new...

Ginny Marvin | Sep 14, 2018 at 9:14 am ET

How to use IF functions to speak to different audiences

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group...

Joe Martinez | Sep 4, 2018 at 9:18 am ET

There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate...

Frederick Vallaeys | Aug 29, 2018 at 1:33 pm ET

EU: Google shopping search reforms working

EU Commissioner Vestager gave qualified approval to the changes put in place....

Greg Sterling | Jun 18, 2018 at 2:43 pm ET

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 14, 2018 at 2:39 pm ET

Google announces new features for retail advertisers at SMX Advanced

A new local inventory ad unit for GDN and product pricing benchmarks are among the...

Ginny Marvin | Jun 12, 2018 at 12:00 pm ET

Bing Merchant Center launches Google Merchant Center Import tool

Product feed imports can be scheduled to easily keep them current for Bing Shopping...

Ginny Marvin | Jun 6, 2018 at 3:05 pm ET

Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to...

Joe Martinez | May 14, 2018 at 2:21 pm ET

Has Amazon ended its Google Shopping campaigns?

Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28. ...

Amy Gesenhues | May 4, 2018 at 11:12 am ET

Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type

Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display...

Ginny Marvin | May 4, 2018 at 8:57 am ET

Bing Shopping ads updates include multiple images, product status reporting & more

Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds....

Ginny Marvin | Apr 10, 2018 at 11:58 pm ET

Google tests showing two Shopping ad carousels on mobile

The test features Google's Showcase Shopping ads and traditional product listing ads on one...

Ginny Marvin | Apr 10, 2018 at 9:15 am ET

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

Google's direct upload support to end March 20,...

Ginny Marvin | Jan 24, 2018 at 12:01 pm ET
  • Previous Articles »

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