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  • Latest

How to create a seamless cross-channel customer journey with call tracking

When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...

Sponsored Content: Invoca | Dec 3, 2019 at 7:30 am ET

Stop managing your PPC campaigns the difficult way

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....

Sponsored Content: Adzooma | Nov 21, 2019 at 7:30 am ET

Yes, you are making keyword research harder than it should be

Get better results and maximize your budget by keeping things simple....

Sponsored Content: Adzooma | Nov 14, 2019 at 7:30 am ET

 

Search Engine Land unveils Periodic Tables of PPC at SMX East

The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...

Henry Powderly | Nov 13, 2019 at 12:10 pm ET

Google Ads Editor update includes support for Discovery campaigns

Version 1.2 is now available....

Ginny Marvin | Nov 7, 2019 at 3:01 pm ET

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

Key SEO tasks can now be fully automated according to the company....

Greg Sterling | Oct 10, 2019 at 4:35 pm ET

Moz launches Domain Analysis, free tool for SEO metrics

Includes experimental metrics not available in Moz’s paid...

George Nguyen | Oct 9, 2019 at 1:47 pm ET

Video: Russ Jones from Moz on Domain Authority & the community reaction

We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at...

Barry Schwartz | Oct 2, 2019 at 11:48 am ET

Google Ads enables reporting across accounts in Report Editor

Unfortunately it's currently limited to Manager accounts with no more than 10 accounts....

Ginny Marvin | Sep 30, 2019 at 2:18 pm ET

WeWork looking to sell or spin out acquisitions, including SEO firm Conductor

A Conductor deal has been in process "for awhile," says...

Greg Sterling | Sep 26, 2019 at 12:06 pm ET

Keywords Everywhere tool goes paid on Oct 1

‘The only other option would have been to shut it down,’ developer...

George Nguyen | Sep 25, 2019 at 12:54 pm ET

Which local citation sources matter now?

An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on...

Greg Sterling | Sep 17, 2019 at 8:28 am ET

BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool

The tool is designed to help SEOs and businesses more easily track local algo...

Greg Sterling | Sep 12, 2019 at 5:36 pm ET

Will traditional PPC agencies die out in the age of automation?

AI has become ubiquitous in modern life, and PPC management is no...

Sponsored Content: Adzooma | Sep 11, 2019 at 7:30 am ET

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET

Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks

New "link context" visualizes where the link appears on the page, the surrounding text and associated link density....

Greg Sterling | Sep 6, 2019 at 5:33 pm ET

Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting

The new feature addresses many of VLOOKUP's limitations....

Taylor Peterson | Sep 5, 2019 at 8:30 am ET

How to become a professional digital marketer

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...

Sponsored Content: Careerplay | Sep 5, 2019 at 7:30 am ET

AI for small business is no longer an option. It’s a necessity.

There has been no better time in history for small, disruptive businesses to win big. They just need to be...

Sponsored Content: Adzooma | Aug 28, 2019 at 7:30 am ET
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