SEO & SEM Tools
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available....
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company....
Moz launches Domain Analysis, free tool for SEO metrics
Includes experimental metrics not available in Moz’s paid...
Video: Russ Jones from Moz on Domain Authority & the community reaction
We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at...
Google Ads enables reporting across accounts in Report Editor
Unfortunately it's currently limited to Manager accounts with no more than 10 accounts....
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process "for awhile," says...
Keywords Everywhere tool goes paid on Oct 1
‘The only other option would have been to shut it down,’ developer...
Which local citation sources matter now?
An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on...
BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool
The tool is designed to help SEOs and businesses more easily track local algo...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks
New "link context" visualizes where the link appears on the page, the surrounding text and associated link density....
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations....
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...