Good morning, hello from day 2 of SMX West!

If you’re not able to be with us in San Jose, follow along at #SMX on Twitter, LinkedIn, etc.

I spent most of yesterday learning from the deeply knowledgeable experts speaking on digital commerce marketing. Commerce marketing is undergoing a massive digital transformation. The impact of this transformation is evident in the Search results as new promotional opportunities (both paid and organic!). To help us all wrap our heads around these changes, opportunities and trends, we released our newest periodic table yesterday: The Periodic Table of Digital Commerce Marketing.

The table and accompanying report encompasses channels, promotional products offered across those channels and omnichannel capabilities for retailers with a presence both online and offline. It also shows optimization considerations and campaign targeting mechanisms available as well as tools to help digital commerce marketers maximize their exposure and efficiency on their chosen channels. I hope you find it valuable — and if you have thoughts or feedback, shoot me an email at [email protected]

Also yesterday at SMX West, Bing announced plans to release the first phase of refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters.

Be sure to keep reading for a killer Pro Tip on using Python and Google Trends to create SEO seasonality projections. 

Ginny Marvin,
Editor-in-Chief

 
 
 
Pro Tip
 

Build SEO seasonality projections with Google Trends in Python

“Roadmapping season is upon us and that means it’s time to set your FY20 goals for the SEO channel,” explains Tyler Reardon of Chewy.com. “To set realistic goals, we first need to understand how much traffic we can reasonably drive from SEO this year. To figure this out, we must first answer a few questions: 1) How much traffic are we currently driving from SEO? 2) If we only take seasonality into account, how much traffic will we drive this year? 3) What impact do we expect from the projects on our roadmap?”

“This article will help answer some of these questions and tie it all together to set your SEO traffic goal using Python and some very basic Excel functions.”

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Join us today for "Bridge the Gap between Marketing and CX (without buying more technology)"

From first touch to loyal customer, today’s consumers want to seamlessly engage with your brand across both in-person and digital channels. Join this live webinar from Kitewheel and hear journey orchestration and CX experts explain how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect.

There's still time to register! »

 
Search Shorts
 

Google update blip...

Google algorithm blip. We saw some signs of maybe a small Google search ranking update earlier this week.  

SEO fueling hate. Google’s John Mueller, on the topic of SEOs fueling hate, said: “Just because you can do something doesn’t mean you should.”  So true.

 

Search marketing training this week in San Jose

Join us this week at SMX West, February 19-20, for actionable SEO, SEM/PPC, and Digital Commerce Marketing tactics (three lanes, no limits!) and invaluable networking with a community of smart, friendly marketers.

Secure your pass now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

“Parasite” searches ride an Oscars wave – Google Blog

4 Things I Wish I’d Known Before I Got a Remote Job in SEO – Local SEO Guide

Google Core Updates Vs Broad Core Updates – Search Engine Roundtable

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research – Skift

SERP Changes: Has Google Ads CTR Been Affected? (Study) – Adzooma Blog

Service Area Business Position Recovery after Valentines SERP Massacre – Online Ownership

Spain looks to adopt ‘Google tax’ that has angered the U.S. – MarketWatch

The Danger of One-Size-Fits-All Link Building – Siege Media

The nasty side-effects of Google Search Traffic – Kevin Indig

What is SEO Content? How to Write Content that Ranks – Ahrefs

Yoast SEO 13.1: Schema.org structured data enhancements – Yoast